A new Gallup poll finds 54% of U.S. adults report regularly drinking alcohol, the lowest level recorded since polling began in 1939. And that decline is hitting Oregon’s beer and wine industries.
Self-reported drinking has fallen from 62% in 2023 to 54% this year, that 54% was unchanged from last year’s poll.
“While Oregon is still home to some of the world’s best beer, the reality is, many local breweries are still struggling against unprecedented headwinds and need our customers’ help to survive,” said Lisa Allen, President of the Oregon Brewers Guild and co-owner of Heater Allen Brewing and Gold Dot Beer. “We strongly support moderate drinking, and even if you’re drinking less or not drinking at all, your local brewery or pub will still have options for you that’ll help them weather these hard times.”
OBG said craft beer sales are down 4% over the past two years, while wineries reported a 16% decline in 2025. Since the pandemic, Oregon has lost about 100 breweries, taprooms and brewpubs, along with 70 wineries.
Despite these headwinds, Allen said Oregon is still home to 300 breweries, brewpubs and taprooms generating more than $8.9 billion in economic output, $2.8 billion in wages, creating 46,700 jobs in the state. Oregon’s 800 wineries and 40,000 vineyard acres support 40,000 jobs and contributes $2.2 billion in wages, 3.7 million tourism visits a year and $7.08 billion in annual economic activity.
Click Here to check out that Gallup poll.
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