The 2023 Super Bowl commercials are beginning to roll out before the big game, with ads featuring some of the world’s biggest celebrities as well as the return of nostalgic characters.
While many viewers will be tuning into the Super Bowl to watch the Kansas City Chiefs face off against the Philadelphia Eagles, others will be watching just to check out the celebrity fans in attendance, Rihanna‘s Halftime Show performance and, of course, the destined-to-go-viral commercials.
Just like years before, brands will undoubtedly grab the attention of millions of viewers through creative messaging and celebrity endorsements. This year, for instance, Rakuten has teamed up Alicia Silverstone to throw it back to the star’s Clueless days, while M&M’s has found a new spokesperson thanks to comedian-actress Maya Rudolph.
If one thing’s for sure, regardless of who wins the football game, people will be talking about the best, worst and weirdest Super Bowl commercials from the evening.
Super Bowl 57 airs live on FOX this Sunday (Feb. 12) from the State Farm Stadium in Glendale, Ariz. The game starts at 6:30PM ET.